07Website
Gen
Take generative video from a one-off prompt to a workflow you can keep working in.
- Discipline
- Generative AI · Creative direction
- Platform
- Web
- Role
- Product, creative direction, interface and development
- Status
- Live · Maintenance status pending
GenX is a generative media workbench for creators, covering text-to-image, image-to-image, text-to-video, image-to-video, and reference-video paths, with model differences, credit costs, and asset management unified in one interface.
Visit live productThe hard part
Behind the surface problem there is usually a harder systems problem.
Models differ in inputs, sizes, quality, audio, and cost. Forcing them into one form makes the creative experience unpredictable.
Key decisions / 03
What I chose — and what I chose not to do.
- 01
Organize entry points by creative intent, not by model vendor.
- 02
Centralize size, quality, and cost resolution in one capability layer.
- 03
Keep works, task state, and retries inside the workbench instead of a one-shot generation page.
Design capabilities
A product is a network of decisions.
Creative AIArt directionModel orchestrationProduct systems
What exists now
No unverified growth numbers — only product capabilities that actually exist.
- Multiple generation paths across image and video.
- Unified management of model capabilities, credits, and task state.
- Generated results accumulate as reusable creative assets.
The core of an AI product is not the prompt box — it is translating model uncertainty into choices users can understand and control.